Shock ad: smartphone-related distraction in traffic

​Distraction is a factor in 1 in 4 accidents in Switzerland. Listening to music or talking on a mobile phone restricts the user’s awareness of the immediate environment, and the 15 to 30 age group is particularly affected.

The ad by the Lausanne Police in conjunction with the bfu shows, in a shocking manner, the tragic consequences of inattentiveness in traffic.